Printing and postage
Every renewal season, you print. Membership cards. Permit books. Rule books. Whether they go in the post or in a pile at the local tackle shop, someone has to design them, print them, and pay for them. Every single year. And when a member loses theirs, you do it again.
How much did your club spend on printing and postage last season?
Online payments
Many clubs now take membership payments online — a card payment link, a PayPal button, a third party booking system. Convenient for members, and straightforward for the club. But every online transaction comes with a processing fee. At up to 2.9% plus 30p per payment, those fees add up. On an £80 membership that's up to £2.62 per transaction. Across 300 members, that's over £780 a season coming straight off your club's income.
How much did your club hand to a payment processor last season?
Renewal reminders
Your members who lapsed last season — did any of them get a reminder? Not a Facebook post. Not a note in the newsletter. A direct, personal message sent to each member individually before their membership expired, telling them it was time to renew. For most clubs the answer is no. Members renew if they remember. If they don't, they quietly disappear — and that's membership income your club had already earned, handed back without either side meaning it to happen.
How many of last season's lapsed members would have renewed if someone had reminded them at the right moment?
Member communication
Something important happens at your waters. How do you tell your members? A water closes unexpectedly. A gate code changes. A match gets cancelled. An emergency rule comes into effect overnight. You need every member to know — not the ones who follow your Facebook page, not the ones whose mobile numbers you happen to have — every member. Tonight. Before they drive to the bank tomorrow morning.
If something urgent happened at your waters right now, how long would it take to reach every single member — and how many would you miss?